BMW Advertisement

http://adblog.msnbc.msn.com/archive/2007/07/10/236403.aspx

It’s no secret that many automakers have been struggling of late. Perhaps the biggest sign of these woes was the recent split of DaimlerChrysler, the much-vaunted, but ultimately failed, marriage between the makers of Mercedes and Chrysler cars.
It’s not the only problem marriage in an industry that has been rife with acquisitions -- and divorces -- in recent years. BMW has largely stayed out of that fray, which is a fact they aren’t shy of using as a selling point.

“To be better than the competition, you can’t have them as your parent company,” a recent BMW print ad boasts.